Digital Transformation and eCommerce Business Launch

CLIENT

An established print media house in Saudi Arabia wanted to leverage their content and business network to build a leading e-commerce & last-mile logistics delivery venture for the Saudi Market

ISSUE

The client wanted a transformational strategy for an e-commence venture, Solidiance did this by:

• 1) Performing global and regional benchmarking
• 2) Defining new business model, including a hybrid portfolio and fulfillment execution hub strategy
• 3) Identify most attractive segments
• 4) Building out Financial business plan, and implementation road-map, develop investment case and conduct fundraising rounds.

APPROACH

Solidiance helped the client by providing a detailed benchmarking of successful regional e-commerce concepts, analyzed Saudi consumer trends and ecommerce businesses. An in-depth analysis of key strength opportunities for a media company to launch a new ecommerce venture. Through primary market research and analysis and identification of key e-tail niches and gaps. Lastly, derivation of a true USP business model and venture portfolio selection was created.

ENGAGEMENT ROI

Solidiance delivered a hybrid strategy that covers both B2C (e-tail portfolio) and B2B (logistics fulfillment hub), created a self-supporting ecosysyem for the new venture, helped raise over $10 mn USD, and prepared a 12mo launch project management and governance structure.

Client

Issues

Solution

Approach

Engagement ROI