CLIENT
An established print media house in Saudi Arabia wanted to leverage their content and business network to build a leading e-commerce & last-mile logistics delivery venture for the Saudi Market
ISSUE
The client wanted a transformational strategy for an e-commence venture, Solidiance did this by:
APPROACH
Solidiance helped the client by providing a detailed benchmarking of successful regional e-commerce concepts, analyzed Saudi consumer trends and ecommerce businesses. An in-depth analysis of key strength opportunities for a media company to launch a new ecommerce venture. Through primary market research and analysis and identification of key e-tail niches and gaps. Lastly, derivation of a true USP business model and venture portfolio selection was created.
ENGAGEMENT ROI
Solidiance delivered a hybrid strategy that covers both B2C (e-tail portfolio) and B2B (logistics fulfillment hub), created a self-supporting ecosysyem for the new venture, helped raise over $10 mn USD, and prepared a 12mo launch project management and governance structure.
