Services | Market Research Saudi

Channel Understanding: Scanning available public information and data of channel partners / distributors and related stakeholders.
Customer Understanding: Interview potential and xisting customers to analyze their needs and service specification, decision-making structures and current vendors, map out product offering to uncharted and existing sectors.
Company Structure: Analyze the local corporate structure of the target company based on primary and secondary research.
Opportunity Assessment: Identify all feasible market entry / growth options and assess using an attractiveness matrix / score all the market entry / growth options based on established benchmark
Competitive Intelligence: Master local business of target companies (sales trends/partnerships/promotions/sales channels)
Quantitative Survey: We run Internet and Street surveys, with the design and development of the research methodology, and disclosing of results / findings.
Qualitative Research: We form different interview methods and also conduct them; (e.g. face to face interviews / products use test / mystery shopper / consumer survey/ Telephone survey)
Strategic Recommendations: Thorough market entry / growth / business acceleration plan / strategic approaches with the detailed timeline, impact and recommendations on product portfolio, positioning and client priorities.
Industry Structure: Comprising distinct players in the local market in the target industry, we offer precision on the local distribution network and highlight problems/gaps that are arising among major players.
Market Size/Trends: Assess market size/trends based on collected information from key stakeholders, ranging from micro/macro economic as well as related industry factors.

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